Unified B2B Commerce Platform (Pre-Order / Re-Order)

Context

Over the years, our B2B ecosystem had fragmented into disconnected tools:

• Legacy re-order platform (10+ years old)
• Pre-order mobile app built on outdated Java SDK
• Excel-based pre-order process
• Forecasting disconnected from pre-ordering

There was no end-to-end continuity between forecast → pre-order → re-order → service, a high operational risk, and poor scalability.

This was not a UI problem. It was a systemic fragmentation affecting revenue operations.

The Challenge

Business constraints were significant:

• SAP Commerce had to remain
• Migration from monolith to composable architecture
• Pre-order tool had to be replaced first
• Long-term unified vision had to be defined in parallel

Additionally, the business was not ready to connect forecast with PO and pre-order logic. So we made a strategic decision:

Defer forecast integration to avoid organizational friction and delivery delays.

This was a deliberate trade-off.

My Role

UX/UI Team Lead and Core Team member

• Defined unified experience vision
• Structured new information architecture
• Designed end-to-end flow
• Conducted UX interviews with sales representatives and market leads
• Translated operational pain points into system decisions
• Facilitated alignment between IT, product and markets
• Participated in architectural discussions around cart logic and catalog structure

Not execution-only.

System-level contributor.

Key decisions and trade-offs

1. Platform consolidation

Instead of improving individual tools, we:

• Reintegrated fragmented workflows into one unified B2B platform
• Replaced tool-based thinking with process-based thinking

2. Deferred forecast integration

Forecast linkage was intentionally excluded because:

• Organizational readiness was low
• Risk of over-complexifying phase 1
• High delivery uncertainty

We prioritized stability and adoption over completeness.

3. Simplifying ordering logic

We redesigned the PLP ordering experience:

• Introduced product imagery (previous app had none)
• Improved price visibility (net, %, etc)
• Simplified quantity input
• Reduced cognitive load during bulk ordering

System complexity managed

The platform supports:

• Multi-brand architecture
• Multi-catalog logic
  • Pre-order: 1 cart per catalog
  • Re-order: unified multi-catalog cart
• Category-based and volume based discounts at checkout
• Dealer segmentation logic

This required balancing UX clarity with backend constraints.

Impact

Operational

• French market (which was the test market) completed full pre-order cycle without disruption
• Sales representatives reported higher usability compared to legacy mobile app
• Reduced reliance on Excel-based processes

Strategic

• Established scalable composable foundation
• Clarified ownership across teams
• Increased trust in the B2B digital platform